E-Commerce Nexus

Catalog and interactivity

The most commonly used product presentation product is the product catalog. The print catalogs have been largely replaced by digital versions, or at least have been expanded.

In the case of digital product catalogs, those with ordering options dominate, ie in the form of an online shop. Another possibility of the digital catalogs is to offer a request for quotation and individual price request after login, but without direct order possibility.

The most important features of a digital product catalog:

  • The catalog should be interactive
  • the ability to request an offer or to order directly
  • provide multimedia content
  • after login also show individual customer prices

The greatest added value of a digital product catalog is the ability to download article data and datasheets, present products in a visual, visual context or relevant content for good search engine placement.