Microsoft Azure

What Microsoft Azure Cognitive Services Can Do for You

Here at Data, we specialize in integrating artificial intelligence (Ai) into business processes to make them more efficient and effective. This approach ultimately helps businesses either grow their revenues, cut costs, or become more competitive in the marketplace (or a combination of all three).

To accomplish this, we develop and deploy solutions as part of the Microsoft Azure platform. This is Microsoft’s cloud computing platform that essentially allows us to build custom solutions for clients across a wide variety of industries with a very diverse set of needs. And a core part of the Azure platform are the Cognitive Services, five key areas where artificial intelligence drives the solutions we provide. Let’s take a closer look at each of them.


Vision includes any application that requires a computer to identify something using visual data. That could include identifying images that are already digitized, but it could also include identifying physical objects and even facial recognition. Manufacturers can use this AI in their quality control process, for example, identifying potentially defective products on an assembly line. It can also be used in online content moderation, identifying explicit or offensive materials in images. Facial recognition can be deployed in any work environment where employees need to clock in and out.


Ensuring that employees and workers have the right information at their fingertips at all times is essential to today’s modern businesses. It empowers employees to seek out solutions to their problems before escalating issues. But getting that knowledge in one place and making it easily searchable and accessible has been a challenge. Not today, however. With Microsoft’s knowledge services, companies can quickly build multi-media databases that are easy to use. This can include training documents, company policies, and nearly any other topic your business might need to disseminate to employees.


If you’ve ever said, “Hey Siri,” or “Ok Google,” then you’ve used speech-driven artificial intelligence. With this category, AI can be deployed to automatically create text from any spoken audio. Applications include creating transcripts, real-time translation across languages, speaker identification, and a host of other interesting uses.


Often used in connection to the Speech modules, the language modules infuse computer understanding of unstructured text and can identify a speaker’s intent. This can be used in something as simple as a spelling and grammar checker, but also far more complex and interactive applications such as chatbots. Additionally, language AI can analyze text for sentiment, allowing companies to better understand what people are saying about them, for example.


Search is one of the most important features of a modern digital presence, both for internal and external uses. Search builds on the other modules to provide more accurate and intuitive search results. But this doesn’t just apply to looking something up online. It can be applied to a company’s knowledge base, a set of images, videos, news sources, and a host of other information sources. What’s more, it can provide contextual results fueled by previous searches and personalized preferences.

Each of these services on their own are quite impressive and getting better every day. The real challenge is recognizing when to apply them and the best way for rolling them out. That’s where we come in. We can help identify challenges that can be overcome using AI, and develop, deploy, test, and optimize systems that make your business run better than ever before. Contact us if you’re ready to learn more how AI can benefit you.

Best regards,
Florian Horn

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