In the e-commerce industry, there are many technology options available for running your website. Whether you’re looking to change platforms, or you’re starting from scratch, there are a wide variety of e-commerce systems, and it can be difficult to choose one. Which platform is best for your business will greatly depend on your business needs, and it’s essential to conduct a thorough needs assessment in order to choose the one that will best serve you. While there are hundreds if not thousands of e-commerce platforms available, there are a handful of dominant players. Let’s take a closer look at the most popular e-commerce platforms and how they might be a good choice for your business.
Started in 2008, WooCommerce is a plugin for Word Press, and adds a variety of e-commerce functionalities to the popular content management system. It’s free to download and install, though you should plan for customization, integration, and configuration costs. It includes a number of out-of-the-box features, such as shipping rate calculators, integrated shopping carts, tax support, and more. There is also a dynamic ecosystem of third-party extensions that can be used to extend functionalities. This is an excellent, low-cost option for companies that are just starting out, but upgrading to a more robust platform later may be necessary for firms that need to scale.
Magento is one of the most well-known and widely used e-commerce platforms in the world, driving hundreds of thousands of sites by some estimates. Founded in 2007, Magento was acquired by Adobe in 2018, and is now fully integrated with other Adobe marketing and software platforms. There are a variety of versions based on the size and industry type, and because it started as an open-source platform, there is also a large community of third-party extension developers and integrators. Some out-of-the-box features include order management, business intelligence, a marketplace engine, a comprehensive theming engine and page builder, and many more.
Shopify is known for being one of the easiest to use—and fastest to deploy—e-commerce platforms. An early trail-blazer in mobile commerce, Shopify is ideal for companies who want a full cloud-based solution with a low learning curve. Touted as the “sell everywhere” platform, Shopify’s solution offers not only e-commerce functionalities, but also point of sale and channel management (such as for Amazon, eBay and Etsy).
Similar to Shopify, BigCommerce is a fully cloud-based solution, with a strong focus on enterprise and B2B firms (though BigCommerce certainly supports smaller B2C firms as well). The platform boasts a wide selection of out-of-the-box features, including a powerful customization engine, digital merchandising tools, and marketplace integration (again Amazon, eBay, etc.). For B2B firms, BigCommerce offers a number of B2B-specific features, such as support for purchase orders, segmented customer groups, flexible B2B payment options, and more. And with an ecosystem of over 5,000 application developers and design partners, businesses should have no problem finding the functions and designs they need.
This self-proclaimed “next generation commerce” platform seeks to empower merchants to reach customers through all digital touchpoints—including cutting-edge digital technologies such as voice recognition, virtual reality, wearable devices, and more. In addition to its e-commerce features, commerceTools also offers a fully integrated merchant center with product information management (PIM) system, giving sellers a variety of tools to manage catalog data, discounts, promotional campaigns, and more. The platform also offers a sizeable library of APIs and platform integrations, along with robust customizable templates.
Considering which e-commerce platform is right for you? We can help. Contact us to discuss how All.In Data can work with you to identify your needs, find a solution that’s best suited to your business, and get your site up and running.